Knowing the marketing activities categories and what each of these categories means makes it easy for you to use these activities effectively even if you are not a specialist in this field. This knowledge will be a magical tool to help you achieve your marketing goals.
Marketing activities categories refer to ways or methods that group the marketing activities according to their objectives. For ease of handling and control. These categories consist of three main categories: Get Customer category, Keep Customer category, Grow Customer Category.
The marketing activities categories derive their importance from the importance of marketing activities themselves, which will qualify any company to achieve its marketing goals. After reading this article, you will be able to use the right marketing activities according to its goals easily and efficiently
Important of marketing activities categories
Many business owners/companies haven’t yet discovered the importance of the marketing activities categories. Here is one of these advantages:
your knowledge of marketing activities categories will help you easily identify and solve the causes of failure in the whole marketing process.
For example, if the company could not obtaining new customers, you can review and focus on the Get Customers marketing activities category. But if most of the company’s clients drop out easily to competitors in this case, review The Keep Customers’ marketing activities category.
Also, the marketing activities categories derive their importance from the importance of marketing activities itself. moreover, for more information about the benefits of marketing activities, you can read this article
Marketing activities categories List
- Get Customer category
- Keep Customer category
- Grow Customer Category
In the next paragraphs, we will give a brief explanation to these marketing activities and the main reference to these paragraphs is steve blank book
Marketing activities category #1: Get Customer
This category contains marketing activities that relate to attracting new customers to the company. For example, here we’ll show some of them
Awareness lets potential customers know about your product or service. for example, think TV commercials shouting “new airline” or radio ads saying, you can fly cheaper”. It gets people thinking about the product or service.
Interest means the message is no longer being ignored even if the prospect isn’t ready to act. Think of people saying, “I should try one of those low-cost airlines sometime,” as a result of the initial awareness effort. One more push could move this prospect to the consideration step.
Consideration follows interest when the message is powerful enough or contains a convincing offer that might lead to the thought, “Why don’t I take JetBlue on my trip to Florida next month?”
The purchase follows consideration. It’s clearly the desired result of “get” activities. While the description of Get Customer marketing activities may seem simple at first, it’s actually the result of a complex interplay among customers, the sales channel, the value proposition and the budget for marketing activities.
The first three marketing activities awareness, interest, and consideration happen in the consumer’s mind, out of reach of anything other than your advertising messages.
The first two marketing activities awareness and interest are out of your control until the customer identifies herself or himself to some channel like a retailer, a direct-sales rep or a website and says, “I’m interested.”
Marketing activities category #2: Keep Customer
It’s 5-10x cheaper to keep a customer than to acquire one.Steve Blank book
Getting a new customer is an expensive process. Thus it’s important to think now about how the company will keep or retain, customers it’s worked so hard to get.
There are different tactics that make the customers connected with your product for a long time, here are some of them.
The product must continuously update according to change on customer’s desires and needs. therefore, the customer continues purchasing the product and not to allow competitors to acquire them. It is also necessary to keep your customers excited and satisfied.
This is one of the most efficient ways of keeping your customers, and also Increase the average purchase value with more ratings and better rewards.
Customer satisfaction surveys:
Online surveys are an easy and cost-effective way to find out if your customers are truly satisfied with your service and product, and a happy customer is a loyal one.
Whether on the web or by mail or e-mail, plan to check with customers about their use of and satisfaction with the product or service. (Probe for complaints or lack of use, and reach out to any who express problems. Look for at least a 15 percent reduction in churn from those who’ve been contacted.)
Marketing activities category #3: Grow Customer
Once a company has a customer, why not sell them more, since it costs less than acquiring new customers?
Understanding your customers’ needs can lead to better insights into your audience and may allow you to develop services that are matched to your clients’ needs/tastes. Therefore, Make sure you provide some new items, better offer, and discount in some cases.
This is one of the best ways you can use to grow your business. It’s a personal and direct marketing strategy which involve certain customers bringing new ones, it’s a segment of the word of mouth marketing which occurs when a particular customer tells someone else about your product, business, or service
Cross-sell occurs when you sell customers offerings that complement or supplement the purchases they’ve already made. As a result, it helps gain more revenue by showing products related to the purchased product to the customers. It builds customer loyalty, Increases profitability, lowers the price, strengthens customer relationship and also increases your leads.
This is about increasing customer’s value by encouraging them to add on services or purchase a more expensive model which in turn increases your profit. You must be able to convince them why they need it and also you have to find some loyal customers who you can easily convince for it to work accordingly.
Some of Marketing Activities Categories tools
Social media marketing (SMM):
The major social media platforms (Facebook, LinkedIn, Twitter, Instagram, and YouTube) have a combined 6 billion users, therefore, there is a big opportunity for those who want to harness the power of social media.
This is one of the most popular and effective types of marketing strategies. additional, it’s easy to use and low barrier to entry. Also, the value per dollar spent on SMM is also excellent. It encompasses a wide array of places where people are social and interact with each other.
It’s one of the types of marketing strategies that work far better than the traditional method. Due to the nature of email marketing, it’s relatively impersonal compared to other types of marketing strategies. An advantage is that you can track your emails to see which ones are received, which email addresses are no longer active, and which subscribers opted out of your emails.
SEO simply refers to how you can get free and organic traffic to your website. Basically, if you get to the top or at least page one of the SERPs, then you’ve succeeded at SEO.
Marketing activities categories refer to ways or methods that group the marketing activities according to their objectives. For ease of handling and control them. in short, The marketing activities categories consist of three main categories: Get Customer category, Keep Customer category, Grow Customer Category.
Inaddtinall, knowing the marketing activities categories and what each of these categories means makes it easy for you to use these activities effectively even if you are not a specialist in this field.
Get Customers: This category contains marketing activities that relate to attracting new customers to the company.
Keep Customers: Getting a new customer is an expensive process. Thus it’s important to think now about how the company will keep or retain, customers it’s worked so hard to get.
Grow Customers: Once a company has a customer, why not sell them more, since it costs less than acquiring new customers?. Therefore, Make sure you provide some new items, better offer, and discount in some cases.
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