The growth of the Internet has changed the way people purchase products and services. Therefore, Digital Marketing Activities have become necessary for every marketer, business owner, or industry to achieve its marketing goals.
Digital marketing activities refer to the operations that enable marketers to bring together the right product and the right consumers at the right time through the Internet as a marketing tool or channel.
The use of digital marketing activities has rapidly increased due to the rapid growth of the Internet. Furthermore, Different digital marketing activities can scale up your business and reach a previously inaccessible and far geographic area. This article will show you digital marketing activities in detail and how you can contact your marketing goals.
💡 Helpful Statistics About Marketing:
● 82% of companies report using content marketing.
● On average, email marketing has a 4400% ROI. (OptinMonster)
● 76% of content marketers use organic traffic as a key metric for measuring content success. Only 22% use backlinks.
.
● 78% of salespeople using social media perform better than their peers. (Screwpile Communications)
● 98% of sales reps with 5000+ LinkedIn connections meet or surpass sales quotas. (The Sales Benchmark Index)
● There are 1.5 billion social media users across the globe. (McKinsey and Company)
● The purpose of content marketing is to create and share relevant information to attract and engage a target audience that’s interested in
your product or service.
● Blogs with educational content get 52% more organic traffic than blogs with company-focused content.
Table of Contents
Digital Marketing Activities categories
The Startup Owner’s Manual — By Steve Blank — Page 750
Digital marketing activities have the same goals as traditional marketing activities, except they use digital facilities and tools to reach their goals.
But, digital marketing activities are more efficient than traditional marketing activities because of the information and the abilities provided by the digital tools that enable the target specific audience with high accuracy.
The goals of digital marketing activities can be combined in the following three main categories:
- Get new customers.
- Keep the customer, from leaking out to competitors
- Grow the customer, by studying their needs and providing solutions to them in the form of new products and services
Digital Marketing Activities List
In the following paragraphs, we will show you the essential digital marketing activities. In addition, these activities are grouped into categories according to their marketing objectives to facilitate handling.
We will start with digital marketing activities related to getting Customers. Secondly, followed digital marketing activities aimed at keep customers. Finally, we will show you the essential digital marketing activities related to Grow customers.
Digital Marketing Activities #1: Get customer activities
Acquire = Traffic generation — Activate = conversion
Every business or organization has two leading digital marketing activities that need to carry out if they want to win more customers. These activities can be done using any internet platform or tools, but the two activities aim to gain new customers to the organization.
Traffic generation activity
Digital marketers employ various internet tools, channels, platforms such as social media, email marketing, etc., to attract target audiences to their products or available services. in other words, bring target audiences to the company website called traffic generation
Traffic Conversion
Once the marketers generate traffic to a company’s website, the next stage is called a conversion. This stage focuses on converting the visitors to customers who’ll buy the company’s product or services. Therefore, Digital marketers can use different tools and tactics, including landing pages, web pages, content marketing, etc.
Digital Marketing Activities #2: Keep customer activities
We know that it costs a lot less to sell to existing customers than acquire new ones—that’s why brands invest in loyalty and rewards programs.
So, it’s important to strategize on how to make the customers loyal to the company. Some of the effective strategies to consider includes:
Product updates:
This is a continual improvement of your products and services to meet your customers’ changing needs and tastes. It is also a strategy that your company must use to eliminate defects in a better customer experience. When you improve your products, your customers become excited and delighted with your brand. But be careful about how you update because customers can react negatively or positively to change. So, plan the updates carefully and gradually to help you achieve more user experience and customer satisfaction.
Loyalty programs:
Loyalty programs have proven themselves one of the most effective tactics for increasing revenue and inspiring customer loyalty. As many as 84% of consumers say they’re more apt to stick with a brand that offers a loyalty program. And 66% of customers say the ability to earn rewards changes their spending behavior.
A customer loyalty program or rewards program is a marketing strategy that rewards loyal customers that frequently engage with a brand.
By rewarding recurring engagement, you can increase customer loyalty and ensure continuous growth for your business.
Customer satisfaction surveys:
An online survey helps companies to ensure customer loyalty. The process is simple and also cost-effective. It will help your brand to determine how the clients feel about the product or service. That way, it becomes easy to retain them.
Digital Marketing Activities #2: Grow customer activities
Every company must understand that customers’ needs, tastes, and preferences change over time. So, it’s important to provide avenues that’ll encourage more customers’ patronage. Check the following:
Referral program:
You can win more customers by creating a referral program for your products or services. The process involves making some rewards available for customers who bring new ones to patronize your brand. This strategy is very effective and doesn’t incur costs because it only consists of word-of-mouth marketing.
Cross-Sell:
This strategy is a process whereby you convince a customer to buy a complementary product to the one they have bought. Some companies display complements together so that a customer may also purchase the related products at once. This is one of the strategies to boost profit, increase leads, lower your prices, and strengthen your brand’s relationship with customers.
Up-sell:
This activity focuses on encouraging your customers to choose an expensive model of your product. If you’re operating a service company, you can convince them to register for extra services in addition to what they have already. You must be willing to sell the idea effectively so that your customers will be convinced that it’s a good decision.
The advantages of digital marketing activities
We live in the internet age, and most customers spend more time on the Internet than anything else. They are linked to the Internet through Facebook, email Google, Twitter, YouTube, and many other applications and platforms. This phenomenon and human behavior give greater importance to digital marketing activities than traditional marketing activities.
Because of the ability of digital technology, digital marketing activities can enable you to target a specific audience or niche. It can also target people by geographical location or audience with particular interests and lots more. So, this strategy drastically increases your chances of success, and this is an area where traditional marketing falls short.
Traditional marketing still exists, and people engage in them through different channels such as magazine publications, print ads, billboards, and so much more. But they are becoming more ineffective, obsolete, and expensive due to the blast of digital marketing and customers’ preference in purchasing products and services globally.
Digital Marketing Activities tools and facilities
Digital marketing activities use all available tools through the Internet and integrate them with many varied tactics and strategies to reach their goals. Here we show some of these tools and tactics:
1. Social Media
The major social media platforms (Facebook, Linked In, Twitter, Instagram, and YouTube) have a combined 6 billion users, which means there is ample opportunity for those who want to harness the power of social media. The user base of these social media platforms also implies that more people would see your ads, banners, and pop-ups.
Digital marketers can create social media ads and banners to advertise products and services. So, by opening a brand social media platform, this platform can connect the audience worldwide to boost corporate brand and loyalty.
2. Content Marketing
You hear the word content marketing every day, but most people do not understand what it is about. Content marketing is where a marketer creates and distributes valuable and informative content to attract sales, improve traffic, or clarify the audience about a product/service.
Content marketing activities entail a lot of types, but we intend to give you the essential aspects that drive the most sales:
– Infographics:
Infographics are vertical and long graphics that show charts, images, graphs, statistics, and other types of information. This tool is very effective because it displays many summarized information about products and services and easily attracts prospects. They are a very effective tool for blogs, websites, social media, and other digital channels.
– Web pages:
Everyone knows about websites, and web pages are one of the most effective tools you can start on. For example, You can embed strategic content on individual web pages for a streamlined content marketing approach.
– Podcast:
A podcast is like an audio program carried out through digital mediums, and people can subscribe to it through their mobile devices, PCs, and other internet-enabled devices. Therefore, Digital marketers can use the Podcast to describe their products and services in spoken words. Furthermore, Podcast is a digital marketing activity tool that can leverage sales, sign-ups, and it has proved to be a very efficient
– Books:
Book publishing is one of the digital marketers, but Savvy marketers do not necessarily sell their books; instead, they give it out for free to promote their products and services. Books have proven to be an effective digital marketing activity used in driving customer patronage tremendously.
Those are just a few examples of content marketing; other relevant ones include whitepapers, blogs, presentations, apps, etc.
3- Search engine optimization
The search engine optimization (SEO) tactic is a set of procedures that improve web content visibility and drive traffic/conversion.
There are thousands of companies that offer the same products and services as you do. So how do you ensure that your website is a top search engine page when people search? It is imperative that marketers properly optimize their websites to improve visibility and achieve their marketing goals. To ensure a proper SEO, you should note the following.
- Add compelling contents to your webpages that answers search queries
- Proper optimization of keywords
- Unique contents on your websites
- Endeavor to have a proper understanding of what your audience wants.
- Build your links
- Offer a good user experience on your website
4- Email Marketing
Using email marketing, you can target the right people with the content that matters to them. You can also pinpoint your message timing for them to receive an email at a specific time or interval.
Email marketing offers better ways to communicate with your customers, which means you have more ways to promote products and services.
Furthermore, email marketing is cost-effective and helps you create a direct communication link with your customers.
Conclusion
We live in the internet age, and most customers spend more time on the Internet than anything else. They are linked to the Internet through Facebook, email google, Twitter, YouTube, and many other applications and platforms. This phenomenon and human behavior gives greater importance to digital marketing activities than other marketing activities
digital marketing activities are more efficient than traditional marketing activities because of the information and the abilities provided by the digital tools that enable to target the specific audience with high accuracy
You can group the goals of digital marketing activities in the following three main categories:
- Get new customers.
- Keep the customer, from leaking out to competitors
- Grow the customer, by studying their needs and providing solutions to them in the form of new products and services
Bring target audiences to the company website called traffic generation. After that, converting the website visitors to customers who’ll buy the product or services which the company offers.
Because it costs a lot less to sell to existing customers than acquire new ones—that’s why brands invest in loyalty and rewards programs. So, it’s important to strategize on how to make the customers loyal to the company.
References: Marketing
