Marketing is a constantly evolving field, and staying up-to-date with the latest skills and trends is essential for success. If you’re looking to advance your career in marketing, it’s important to know what skills are in demand.
The top in-demand marketing skills include digital marketing, data analysis, content creation, social media management, and marketing automation. Employers are also looking for candidates with strong communication, project management, and strategic thinking skills.
In this post, we’ll explore the top marketing skills that employers are seeking in today’s market.
💡 Helpful Statistics About Marketing:
● 82% of companies report using content marketing.
● On average, email marketing has a 4400% ROI. (OptinMonster)
● 76% of content marketers use organic traffic as a key metric for measuring content success. Only 22% use backlinks.
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● 78% of salespeople using social media perform better than their peers. (Screwpile Communications)
● 98% of sales reps with 5000+ LinkedIn connections meet or surpass sales quotas. (The Sales Benchmark Index)
● There are 1.5 billion social media users across the globe. (McKinsey and Company)
● The purpose of content marketing is to create and share relevant information to attract and engage a target audience that’s interested in
your product or service.
● Blogs with educational content get 52% more organic traffic than blogs with company-focused content.
Table of Contents
Digital Marketing Expertise.
In today’s digital age, it’s no surprise that digital marketing expertise is in high demand. Employers are looking for candidates who have a strong understanding of digital marketing channels, such as social media, email marketing, SEO, and PPC advertising.
Additionally, knowledge of analytics tools and data analysis is becoming increasingly important in the field. To stay competitive, it’s important to stay up-to-date with the latest digital marketing trends and technologies.
Data Analysis and Interpretation.
One of the most in-demand marketing skills today is data analysis and interpretation. With the rise of digital marketing, companies have access to vast amounts of data about their customers and their behavior.
Being able to analyze and interpret this data is crucial for making informed marketing decisions. Employers are looking for candidates who can use tools like Google Analytics to track website traffic and user behavior, as well as tools like Excel and Tableau to analyze and visualize data.
Additionally, knowledge of statistical analysis and A/B testing is highly valued in the field.
Content Creation and Marketing.
Another highly sought-after marketing skill is content creation and marketing. With the rise of content marketing, companies are looking for candidates who can create engaging and informative content that resonates with their target audience.
This includes skills like copywriting, graphic design, video production, and social media management. Employers are also looking for candidates who understand the importance of SEO and can optimize their content for search engines.
Being able to create and execute a content marketing strategy is a valuable skill in today’s market.
Social Media Management.
Social media management is a crucial skill in today’s digital age. Employers are looking for candidates who can create and execute social media strategies that engage with their target audience and drive traffic to their website.
This includes skills like creating social media content, managing social media accounts, analyzing social media metrics, and staying up-to-date with the latest social media trends and algorithms.
A strong social media presence can greatly benefit a company’s marketing efforts, making social media management a highly sought-after skill in the industry.
SEO and SEM Knowledge.
Another highly sought-after marketing skill is knowledge of search engine optimization (SEO) and search engine marketing (SEM).
With so much competition online, companies need to ensure their website is optimized for search engines to increase visibility and drive traffic. This includes understanding keyword research, on-page optimization, link building, and analyzing website analytics.
Additionally, knowledge of SEM, including pay-per-click advertising and Google AdWords, can greatly benefit a company’s online marketing efforts.
Employers are looking for candidates who have a strong understanding of SEO and SEM to help improve their online presence and drive conversions
